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10 impeccable tips for starting your own marketing agency

Marketing Tips

marketing tips

In business, the starting point determines its failure or success. Before venturing in starting a marketing agency, there are various factors that you need to consider. You need to ask yourself the following questions. Where do I want to start the business? Is the business viable? Who are my competitors? Carry out a SWOT analysis of your business and competition. The weaknesses and threats of your competition should be the gap you fill to penetrate the market and have a say in the market share.

The following are 10 essential tips for starting your own company:

  • You need to have a business plan. This will act as a guide on all the details needed for the business. You will be able to evaluate the cash flow vs. capital investment and the projected income annually. Study competition and the challenges they face. Ask yourself if you will be able to overcome and by what means?
  • Identify your niche and stick to it, unless there is demand let your services define you. For example, you could do print advertising, audio advertising, digital advertising among others
  • Get relevant licenses from local authorities. Visit them to offer you advice on the necessary documentation. Do not forget the taxman for tax purposes. The licenses will help you get a business permit to allow you to operate.
  • Ensure you have an office set up, whether home or in a commercial place. Equip the office with a computer, scanner, colored printer and a copier. Ensure you are connected to high-speed internet
  • Design business cards that will help you in marketing and identification.
  • Design marketing campaign strategies. For example, you could start with pitch letters to targeted companies, book appointments to meet the marketing department directors, organize activations to build up a presence in the marketing industries.
  • Network with like-minded individuals and prospects. It is the best way to meet informally and discuss marketing needs. If given a chance to go for a formal introduction it will be easy and familiarity builds confidence.
  • Clearly state what you do? Do not be desperate for business such that you over promise and yet you do not have the relevant expertise.
  • Some marketing tools need digital technology, design, and publishing. Ensure you have the right expertise to meet the diversified demands of the market. In areas where you are not familiar; outsource at an agreeable fee.
  • Meet prospects expectation. The best way have patience and tolerant, endure the challenges of starting a business. You will reap in the end.

There are many tips in starting a marketing agency. Just like any other business you need endurance, patience, hard work and working smart to penetrate the market. Your first client is your turning point. Carry out the job beyond expectation. The success of the first client means repeat contracts and more referrals and a further upgrade to bigger companies. At the start of a business, profit is not a driving force but the clients should be your motivating factor.


Let Us Learn from Home Depot Marketing Strategy


Home depot marketing strategy has proved to be the most effective and efficient mode of marketing for Home equipment. They have integrated traditional and modern marketing strategy to come up with home improvement techniques. The store stocks everything you may require in a home. They have also eased a homeowner’s work by just improving what he already owns. Some of the lessons from the strategy include:

Product customization

Corporate advertisements show real life examples in a home set up in any project. They promote the company values through their personality. Some of the adverts give an impression of satisfaction from a loyal customer. Psychologically it enhances a customer’s cognitive thinking on how best the product may work for him. They have moved from the traditional official attire in trying to convince a customer.

Content production

Home depot has adopted the use of valuable content in giving a description of their product. To the consumer it makes them realize the user understands the practical and positive experience in using the product. They create a brand by educating and creating awareness to the customer to experience the value of the products. The friendly tone in the videos creates a warm welcoming and relaxing mood.


The Search Engine Optimization (SEO) has helped in ranking the YouTube videos in popular sites like Google. YouTube is a product of Google. The ranking provides clear and visual information on how to handle products. Like how to make a wooden shoe rack. The real life example provides a one on one interaction in case someone is stuck in comprehending written information.

The power of the social media

The mega home depot stores run pages in various social media platforms. This gives them interaction with consumers, clients and customers. They get feedback on positive and negative reviews to not only use the platform for marketing but also create a presence and feel their services through their customers. It also helps you to learn how to handle controversy for business growth.

Product placement promotion

Home depot marketing strategy has mastered the art of value addition to their already existing products. They do not directly sell the product but sell benefits. This is great for one-off products like when you need to working with heavier paints. They provide useful information on improving home appliances using different readily available products for a neater outlook. Some of the product promotion receives numerous likes and shares on social media. This drives more traffic to the site and page. You can take that advantage by posting product placement promotions regularly build a knowledge base to the consumers.

Understand the customer

This method helps businesses to gauge the customers with an aim of making informed decisions when presenting products. Once you understand their needs, you will tailor product information to meet their desire. This also helps to gauge their level of expertise, so that you are able to involve experts in various fields to give information from a professional angle.

Home depot marketing strategy not only promotes the product but provides real life experiences and educate consumers on strengths and opportunities of a product.


Sports marketing

Marketing Tips

Sports marketing

The sports industry is a wide industry with different sports categories. Some sporting activities are more popular, while others attract a small crowd. Sports marketing is the art of promoting sporting activities like playing with robot as well as using the sport to popularize different products related to sports  and giving such recommendation such as Ping pong paddle comparison here at

The large population for popular sporting activities is a good ground for marketing. Marketing in an informal setup like the sport is easy since you have a face-to-face interaction with customers. Some of the strategies in sports marketing include

Sponsored tournaments

Blue chip companies sponsor tournaments as part of their corporate social responsibility (CSR) They popularize their products through the event. Players wear branded t-shirts with the company name and logo. This is a great marketing tool to reach a wider market as a result of wide media coverage on Television and radio channels as well as the print media. A good example is the Barclays premier League sponsored by the Barclays Bank.

Billboards during sporting events

Smaller micro enterprises take the lead of low-level sponsorship. They erect billboards around the sporting event. This is also a great way to market their brands. Some events they have open day running concurrently with the sports events. These help to promote various products to participants and players.

Team sponsorships and scholarships

Business enterprises associate themselves with renowned teams through sponsorships. They sponsor an all-expenses paid a trip to popularize their products. In addition, they also choose the best players and provide scholarships to nurture their talents.

Sport collaboration and partnerships

Stakeholders in the sports industry have partnerships geared towards promoting products in the industry. The partnerships create a platform for interaction and interrelations for networking. The stakeholders include schools, colleges, religious institutions, sports organizations, sports houses, and stores among others. Since they interrelate, they share for the sake of product and market promotions. During sports fairs, they gather to display their products in a bid to win customers.

Sport media channels

The media has played a vital role in marketing. Print and audio media are the best forms of communication to customers. The innovation of social media has enhanced communication through a wider market. TV channels which air sporting events also create a wider presence of all the stakeholders in the championships.

Sports awards

Sports awards are great motivation tools for sports personalities. International organization rewards players, organizations, journalists, and media houses; these acts as a means of recognizing the best in the sporting industry. The various categories have helped in the promotion of teams and products.

Sports marketing do not only promote sporting activities and events but it is also geared to create a platform for businesses to widen their target market in their CSR programs. Indirect businesses also rely on sports for their success also benefit. They include sports uniform manufacturing firms, sports houses, food stores, merchandise firms and event organizers. The creativity of event organizers has helped to ensure the industry is relevant and vibrant. Marketers also use the sports fair to meet potential customers and turn leads into sales.ppg1

Best Grilling Restaurant in California and how they manage to be famous


6a00d83452a5f269e20120a5dabd2e970c-800wiRenowned grilling restaurants in California have unique menu plans and great customer service than their competition. They also enjoy customer loyalty, which has also given them an upper hand to other restaurants. Restaurant business requires effective and efficient service delivery for all the customers. The four restaurants discussed have one or more unique features, which keep customers flow to the premises.

California Grill Rotisserie

This is a Steffen family restaurant. It serves grilled food made from wood fire. Its prominence is because of diverse servings and meal plans as well as the mode of service. You can choose to have indoor, outdoor or take away food. Take away meals helps drive in customers who do not have time to sit and have the meals on the premises. A unique feature of the restaurant is the fresh ingredients used in marinating the grilled food. It has also received numerous awards among them Marin County fair as the best takeaway restaurant. The packaging of the takeout meal is attractive and appealing to the eye.

California Grill Lounge

This restaurant serves delicious and tasty American cuisine, which meet international standards. The high human traffic proves great customer service and ambiance accorded while in the enterprise. The location allows full view of the Walt Disney World from the 15th floor this gives guests a welcoming atmosphere for relaxation and enjoyment while at the restaurant. Everything in the restaurant seems to be well planned from the lounge to the bar to the dining set to the open kitchen. Once you step into the restaurant, you want to have a taste of all that it offers.

Smoqued California BBQ

When looking for a taste of California BBQ, Smoqued California BBQ has it all. The integration of beer and BBQ meals has given them an upper hand in competition. The ambiance and atmosphere are cool and relaxing making it a prominent restaurant in the Orange County in California State. The meals are available at any time of visit when looking for a place where you will find everything on the menu visit Smoqued California BBQ.

Slow hand BBQ

As the name suggests, this restaurant grills its meals using slow smoke and oak logs as the main ingredient. The smoke give the sweet aroma for smoking meats bites making it a unique restaurant due to a different method of cooking compared to traditional grilling methods. The menu has a variety of menu plans ideal for a family. A value added function of the restaurant is the on-site catering service according to your needs. When you require any type of meat from white meat to red meat; Slow Hand BBQ is the better option. Some prefer to have BBQ from pellet smoker, here’s a great pellet smoker option

These restaurants have become famous because of providing timely solutions to their guests. They have studied customer dynamics and tailored their services to meet the needs of every guest in their meal plans.  They have achieved their prominence over time with resilience and patience while identifying and maintaining their niche.




Promoting Dog Walking/ Pet Sitting Business to Drive More Customers



Promoting your pet sitting/ dog walking business can be difficult, especially with the high number of pet owners who prefer to walk, take care of their dogs on their own or knowing what you can feed dogs and wondering if cashews is okay to be given to them. This is why we are giving you these tips to drive more customers to want the services that you offer.


It has been known to be a long lasting game plan that allows people to look for you by searching you on Google. We all know how difficult it is to have at least five new customers per week, but it is a method that you want to keep if you want customers to continue coming to your business. Having no blog is basically having no existence in the world of Google.

Posting Inspirational Photos

Everyone knows that everything inspirational—from photos, videos and posts are the most shared content on social media such as Facebook and Twitter. Therefore, it is not a bad thing to make your own photos, allowing viewers to share the name of your business at the same time.

Facebook or Google Ads

Another marketing fact that you should know is that you should pay for ads, therefore choose a budget, and pledge to a plan not less than six months. Also, ensure that you ask for a professional help to a working campaign.

dogs businessUse Email or Newsletter Marketing

Do not forget to be in contact with your clients, and everyone who registers to your free e-book or newsletter. These are the individuals that will have a great interest to what you can give, so don’t forget them as well.

Take Advantage of Twitter

Twitter is the best place to search (or actually stalk) potential customers. It is completely fine for a business owner like you to search for individuals in your vicinity with pets and reach to these people. You are not promoting your business, you are just “talking”. They will obviously check your profile. And if they ever need a pet-sitter or a dog walker, they will eventually contact you.

Post Flyers and Distribute Business Cards

Despite the development of online marketing, the traditional method of doing so still work. Adding creativity to how you do it will do the trick. You don’t have to stack these on a shop owner’s counter. Instead, you can propose a joint venture and promote each other.

Hosting Contests

A contest will never be absent in an effective business marketing. This is because it’s a great way to bring potential customers to your pet sitting/dog walking business. Don’t forget that it should be fun, related to pets, and specialized for your business.

Give Special Offers

Special offers can be as simple as giving your customers discounts or promotional bundle. You have to research and analyze what kind of people you want to bring in to your business.

Learn How to Network

This can be really dreadful for a lot of people, but you can’t ignore the fact that it works. You just have to make it a habit of socializing with other people (including dog lovers).


Marketing tips for Coffee shop Owners


coffee mark

Being an independent coffee shop is not easy, especially in the growing industry of coffee business. If you want your coffee shop to gain customers, you need to make huge steps when it comes to marketing your business. It might be difficult to steal loyal customers from the kings like Starbucks and Dunkin Donuts, but you may get people to try out coffee (and fall in love with it) for the first time in your coffee shop. Don’t lose hope, your coffee shop can still stand out in this competitive market.


I’m not telling you to give them free t-shirts, pens, or mugs every time their purchase reaches this particular amount (but it’s still a great idea). What I’m saying is that you actually give your product for free to your potential customers. The “free” word already rings bells to the American coffee consumers, and it’s obviously a great way to seduce them. One way you can give away your product is by attending local events, where you can give some free samples. But, you can still do this in your coffee shop itself.


As they all would say, don’t be a pussy. Just because you’re starting a small business, doesn’t mean you can’t be a significant threat to the biggies. What makes your coffee shop unique can also be a great thing to attract new customers, and keep regular ones. Some small coffee shops even prefer building their establishments near to famous ones like Starbucks. You may not have considered, but a lot of these coffee shop chains do not provide the same type of attention to the quality of each cup of coffee they serve, compared to the smaller ones.


This is a great way to get regulars for your coffee shop. Some coffee shop owners think this marketing method is tasteless, but it actually works. It’s also a great way to engage with your customers. They’ll eventually keep coming back so that they can get that free cup of your most expensive coffee (or even an espresso machine after hundred cups of coffee).


The coffee industry will continue to rise up, and competition will become more aggressive. For your coffee shop to stand out from the crowd, you can try to look for a distinct selling point that makes your business different from the others. Make something that will be unique to your brand, and yours alone. Be like the first coffee shop to do this and that. Basically, focus on creating a new experience for customers, especially for coffee lovers.


Social media is your coffee shop’s best buddy, and it is really important that you take advantage of it. Two of sites that you should prioritize is Facebook and Twitter, which are basically the giants when it comes to social media marketing. However, you can also focus on Instagram. Other blogs even recommend Instagram compared to the first social media platforms. Just make sure you avoid posting poorly taken photos on Instagram, they don’t belong there. Just take your time to get that perfect angle, seducing viewers to try your delicious looking coffee drinks and mouthwatering baked goodies.


Why InfusionSoft is your favorite marketing automation



InfusionSoft is marketing software that offers Email marketing and sales management. It is a toolkit that is integrated with various components to offer business solutions to marketers. InfusionSoft is ideal for startups, small businesses, and middle-level businesses with a small budget for marketing software. The software has marketing automation features making it an easy to use and friendly toolkit to operate. The functions and advanced features make it favorite marketing automation software. This is evident by its wide usage. It is relatively cheap compared to the marketing software like ConvertKit and MailChimp. The features and functions that give it an upper hand than the rest include:

  • Lead capture- it captures leads at the slightest opportunity given. The leads are grouped and classified. The right marketing campaign tool designed to meet the clients’ needs.
  • Lead transformation- It transforms the leads to sales through appropriate marketing campaign tools, follow-up and online order processing when a client pays for the services. It is a one-stop shop for all marketing needs.
  • Order processing- it has well-designed order form and payment methods linked to complete a sale through online purchasing.
  • Systematic online purchasing: The online purchasing follows an order for easy tracking and follows up as well as after sales service.
  • Customer Relation management- A good marketing software is determined by customer management relations. InfusionSoft has an awesome CRM program that manages clients’ queries, orders and mailing contacts and process payments. The customers feel valued and honored by such functions.
  • Marketing automation: The marketing automation features allows timely Email acknowledgment, reminders, and follow-ups through a notification for the InfusionSoft user and a follow-up email on the prospect.
  • Integration: The software in integrated with other external components to give additional functions. It is linked to social media pages, WordPress sites and landing pages.
  • User interface: InfusionSoft has a user-friendly interface that is flexible and easy to use. Beginners and expert can comfortably use it without a hitch.
  • Marketing campaign tools: The text editor can customize and personalized various campaign tools. It can create a microsite, host an order and web forms for added functionality.
  • Updates: It provides timely updates to customers. Business solution integration has seen the emergence of promotion code, coupon codes and discounts all these in one package.
  • Contact management: It has a very efficient contact management and uses the contacts appropriately as a marketer.
  • Text messaging: It has a text messaging function; the contact lists can be able to generate SMS to relay information through mobile devices.

Customers’ review is a clear evidence that the function and the features are the driving force in which InfusionSoft enjoys wide usage and referrals. It uses current digital technology to offer solutions that meet the needs of clients and prospects. Integration of the other components on the internet has given it an upper hand. It reduces the number of pages clients need to visit to reach the goal making navigation enjoyable and easy.

Get more Customers!

Marketing Tips

When starting a local business, the first question that will pop into your mind is “how can you get  customers?”

This is one thing that every entrepreneur ask because we all know that customers will keep your business running.

Watch this video and it will give you 5 simple tips on how to attract customers and have your business grow.


What is KSC-Creative?

KSC is a marketing agency in Santa Clara, California
KSC-CREATIVE weblog was created to give out help to those who dream about being able to build and manage a marketing agency. It is a blog site where you can find anything about marketing; from basic tips and tricks to the best marketing strategy.


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