Marketing tips for Coffee shop Owners
Being an independent coffee shop is not easy, especially in the growing industry of coffee business. If you want your coffee shop to gain customers, you need to make huge steps when it comes to marketing your business. It might be difficult to steal loyal customers from the kings like Starbucks and Dunkin Donuts, but you may get people to try out coffee (and fall in love with it) for the first time in your coffee shop. Don’t lose hope, your coffee shop can still stand out in this competitive market.
GIVE THEM FROM STUFF
I’m not telling you to give them free t-shirts, pens, or mugs every time their purchase reaches this particular amount (but it’s still a great idea). What I’m saying is that you actually give your product for free to your potential customers. The “free” word already rings bells to the American coffee consumers, and it’s obviously a great way to seduce them. One way you can give away your product is by attending local events, where you can give some free samples. But, you can still do this in your coffee shop itself.
DON’T BE AFRAID OF THE COMPETITION
As they all would say, don’t be a pussy. Just because you’re starting a small business, doesn’t mean you can’t be a significant threat to the biggies. What makes your coffee shop unique can also be a great thing to attract new customers, and keep regular ones. Some small coffee shops even prefer building their establishments near to famous ones like Starbucks. You may not have considered, but a lot of these coffee shop chains do not provide the same type of attention to the quality of each cup of coffee they serve, compared to the smaller ones.
HAND OUT LOYALTY CARDS
This is a great way to get regulars for your coffee shop. Some coffee shop owners think this marketing method is tasteless, but it actually works. It’s also a great way to engage with your customers. They’ll eventually keep coming back so that they can get that free cup of your most expensive coffee (or even an espresso machine after hundred cups of coffee).
MAKE SOMETHING DIFFERENT
The coffee industry will continue to rise up, and competition will become more aggressive. For your coffee shop to stand out from the crowd, you can try to look for a distinct selling point that makes your business different from the others. Make something that will be unique to your brand, and yours alone. Be like the first coffee shop to do this and that. Basically, focus on creating a new experience for customers, especially for coffee lovers.
BE ACTIVE ON SOCIAL MEDIA
Social media is your coffee shop’s best buddy, and it is really important that you take advantage of it. Two of sites that you should prioritize is Facebook and Twitter, which are basically the giants when it comes to social media marketing. However, you can also focus on Instagram. Other blogs even recommend Instagram compared to the first social media platforms. Just make sure you avoid posting poorly taken photos on Instagram, they don’t belong there. Just take your time to get that perfect angle, seducing viewers to try your delicious looking coffee drinks and mouthwatering baked goodies.