Category: Marketing Tips

Sports marketing

Marketing Tips

Sports marketing

The sports industry is a wide industry with different sports categories. Some sporting activities are more popular, while others attract a small crowd. Sports marketing is the art of promoting sporting activities like playing with robot as well as using the sport to popularize different products related to sports  and giving such recommendation such as Ping pong paddle comparison here at

The large population for popular sporting activities is a good ground for marketing. Marketing in an informal setup like the sport is easy since you have a face-to-face interaction with customers. Some of the strategies in sports marketing include

Sponsored tournaments

Blue chip companies sponsor tournaments as part of their corporate social responsibility (CSR) They popularize their products through the event. Players wear branded t-shirts with the company name and logo. This is a great marketing tool to reach a wider market as a result of wide media coverage on Television and radio channels as well as the print media. A good example is the Barclays premier League sponsored by the Barclays Bank.

Billboards during sporting events

Smaller micro enterprises take the lead of low-level sponsorship. They erect billboards around the sporting event. This is also a great way to market their brands. Some events they have open day running concurrently with the sports events. These help to promote various products to participants and players.

Team sponsorships and scholarships

Business enterprises associate themselves with renowned teams through sponsorships. They sponsor an all-expenses paid a trip to popularize their products. In addition, they also choose the best players and provide scholarships to nurture their talents.

Sport collaboration and partnerships

Stakeholders in the sports industry have partnerships geared towards promoting products in the industry. The partnerships create a platform for interaction and interrelations for networking. The stakeholders include schools, colleges, religious institutions, sports organizations, sports houses, and stores among others. Since they interrelate, they share for the sake of product and market promotions. During sports fairs, they gather to display their products in a bid to win customers.

Sport media channels

The media has played a vital role in marketing. Print and audio media are the best forms of communication to customers. The innovation of social media has enhanced communication through a wider market. TV channels which air sporting events also create a wider presence of all the stakeholders in the championships.

Sports awards

Sports awards are great motivation tools for sports personalities. International organization rewards players, organizations, journalists, and media houses; these acts as a means of recognizing the best in the sporting industry. The various categories have helped in the promotion of teams and products.

Sports marketing do not only promote sporting activities and events but it is also geared to create a platform for businesses to widen their target market in their CSR programs. Indirect businesses also rely on sports for their success also benefit. They include sports uniform manufacturing firms, sports houses, food stores, merchandise firms and event organizers. The creativity of event organizers has helped to ensure the industry is relevant and vibrant. Marketers also use the sports fair to meet potential customers and turn leads into sales.ppg1

10 impeccable tips for starting your own marketing agency

Marketing Tips

marketing tips

In business, the starting point determines its failure or success. Before venturing in starting a marketing agency, there are various factors that you need to consider. You need to ask yourself the following questions. Where do I want to start the business? Is the business viable? Who are my competitors? Carry out a SWOT analysis of your business and competition. The weaknesses and threats of your competition should be the gap you fill to penetrate the market and have a say in the market share.

The following are 10 essential tips for starting your own company:

  • You need to have a business plan. This will act as a guide on all the details needed for the business. You will be able to evaluate the cash flow vs. capital investment and the projected income annually. Study competition and the challenges they face. Ask yourself if you will be able to overcome and by what means?
  • Identify your niche and stick to it, unless there is demand let your services define you. For example, you could do print advertising, audio advertising, digital advertising among others
  • Get relevant licenses from local authorities. Visit them to offer you advice on the necessary documentation. Do not forget the taxman for tax purposes. The licenses will help you get a business permit to allow you to operate.
  • Ensure you have an office set up, whether home or in a commercial place. Equip the office with a computer, scanner, colored printer and a copier. Ensure you are connected to high-speed internet
  • Design business cards that will help you in marketing and identification.
  • Design marketing campaign strategies. For example, you could start with pitch letters to targeted companies, book appointments to meet the marketing department directors, organize activations to build up a presence in the marketing industries.
  • Network with like-minded individuals and prospects. It is the best way to meet informally and discuss marketing needs. If given a chance to go for a formal introduction it will be easy and familiarity builds confidence.
  • Clearly state what you do? Do not be desperate for business such that you over promise and yet you do not have the relevant expertise.
  • Some marketing tools need digital technology, design, and publishing. Ensure you have the right expertise to meet the diversified demands of the market. In areas where you are not familiar; outsource at an agreeable fee.
  • Meet prospects expectation. The best way have patience and tolerant, endure the challenges of starting a business. You will reap in the end.

There are many tips in starting a marketing agency. Just like any other business you need endurance, patience, hard work and working smart to penetrate the market. Your first client is your turning point. Carry out the job beyond expectation. The success of the first client means repeat contracts and more referrals and a further upgrade to bigger companies. At the start of a business, profit is not a driving force but the clients should be your motivating factor.


Get more Customers!

Marketing Tips

When starting a local business, the first question that will pop into your mind is “how can you get  customers?”

This is one thing that every entrepreneur ask because we all know that customers will keep your business running.

Watch this video and it will give you 5 simple tips on how to attract customers and have your business grow.


What is KSC-Creative?

KSC is a marketing agency in Santa Clara, California
KSC-CREATIVE weblog was created to give out help to those who dream about being able to build and manage a marketing agency. It is a blog site where you can find anything about marketing; from basic tips and tricks to the best marketing strategy.


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