A tactical torch like Surefire 6px flashlight is a hand-held device that emits light under the power of batteries. A marketing strategy is a course of action that is embarked on to promote a particular product or service to get more sales. There are different types of marketing strategies that can be used to promote a product. The nature and type of product being promoted will determine the best marketing strategy that should be used in the promotion of that product. There are several marketing strategies could be used to support a flashlight however the best marketing strategies are:
- Social media marketing:
One of the best marketing strategies for the promotion of flashlights is through the Social Media. There are different types of social media accounts, among them are Facebook, Twitter, Instagram, Snapchat among others. Promoting Flashlights through various social media platforms is one of the best ways to bring the attention of the public to the quality of a flashlight. Social media is a versatile promotion platform; it allows people to post photos and videos of a product as well as comments and reviews.
- Print media marketing:
Print media marketing involves the use of newspapers, magazines, brochures, flyers, and leaflets to promote products. Print media marketing is one of the best marketing strategies that can be used to help flashlights. This is because people widely read newspapers and magazines. When they are used to promote flashlights, it is guaranteed that a lot of individuals will see the adverts. Also, leaflets, flyers, and brochures are portable printed items that can be quickly distributed to several people. Print media marketing is an effective way to promote flashlights.
- Broadcast marketing:
Broadcast marketing is a form of marketing that involves broadcasting. This is the use of television and radio to market flashlights. Broadcast marketing is a very effective type of marketing for flashlights. This is because radio and television stations have the capacity of reaching millions of people at the same time.
- Outdoor marketing:
Outdoor Marketing is a type of product marketing that is done in public and outdoor spaces. An example of outdoor marketing is advertising through the use of billboards. Outdoor marketing is one of the best marketing strategies for flashlights. Through the use of outdoor marketing, several people can see a particular flashlight that is up for sale. Moreover, outdoor marketing like Billboard advertising allows a flashlight to be shown in a huge image so that the public can see all the features of the flashlight.
- Product placement marketing:
Product placement marketing is another effective marketing strategy for a flashlight. Product placement marketing is the act of advertising a product inside a movie or TV show. Product placement marketing will generate significant sales for flashlights because this type of marketing has the tendency to reach a large number of people.
- Transactional Marketing:
Transactional marketing is one of the best marketing strategies for flashlights. Transactional marketing is an effective way of promoting a flashlight that is guaranteed to produce substantial results. Transactional marketing involves the use of coupons and discounts to promote a particular product. When c ustomers are offered coupons or discounts for a flashlight, they will feel the urge to buy it even if they have one already. Exclusive deals, On-sale and Special Offers, are other types of transactional marketing strategies that can be used to effectively market flashlights.
- The Door to Door/Product Demonstration Marketing:
The Door to Door / Product Demonstration Marketing is another effective marketing strategy for flashlights. This type of marketing strategy involves a situation whereby sales representatives advertise products and demonstrate their efficiency to customers from door to door. The Door to Door Marketing is guaranteed to generate substantial sales for a flashlight company.