In business, the starting point determines its failure or success. Before venturing in starting a marketing agency, there are various factors that you need to consider. You need to ask yourself the following questions. Where do I want to start the business? Is the business viable? Who are my competitors? Carry out a SWOT analysis of your business and competition. The weaknesses and threats of your competition should be the gap you fill to penetrate the market and have a say in the market share.
The following are 10 essential tips for starting your own company:
- You need to have a business plan. This will act as a guide on all the details needed for the business. You will be able to evaluate the cash flow vs. capital investment and the projected income annually. Study competition and the challenges they face. Ask yourself if you will be able to overcome and by what means?
- Identify your niche and stick to it, unless there is demand let your services define you. For example, you could do print advertising, audio advertising, digital advertising among others
- Get relevant licenses from local authorities. Visit them to offer you advice on the necessary documentation. Do not forget the taxman for tax purposes. The licenses will help you get a business permit to allow you to operate.
- Ensure you have an office set up, whether home or in a commercial place. Equip the office with a computer, scanner, colored printer and a copier. Ensure you are connected to high-speed internet
- Design business cards that will help you in marketing and identification.
- Design marketing campaign strategies. For example, you could start with pitch letters to targeted companies, book appointments to meet the marketing department directors, organize activations to build up a presence in the marketing industries.
- Network with like-minded individuals and prospects. It is the best way to meet informally and discuss marketing needs. If given a chance to go for a formal introduction it will be easy and familiarity builds confidence.
- Clearly state what you do? Do not be desperate for business such that you over promise and yet you do not have the relevant expertise.
- Some marketing tools need digital technology, design, and publishing. Ensure you have the right expertise to meet the diversified demands of the market. In areas where you are not familiar; outsource at an agreeable fee.
- Meet prospects expectation. The best way have patience and tolerant, endure the challenges of starting a business. You will reap in the end.
There are many tips in starting a marketing agency. Just like any other business you need endurance, patience, hard work and working smart to penetrate the market. Your first client is your turning point. Carry out the job beyond expectation. The success of the first client means repeat contracts and more referrals and a further upgrade to bigger companies. At the start of a business, profit is not a driving force but the clients should be your motivating factor.
Do you have woodworking skills that can make you money? Most homeowners want custom furniture for their homes while business people and organizations want custom furniture for their offices. The easiest way to increase your customer base is to start advertising.
You can advertise to your neighbors but you may never get enough orders doing that. You can use conventional methods of advertising including the use of posters and local advertising boards but you can also advertise online.
Start a Showroom and Market it Online
In most cases, you will sell your custom woodworking services to the local people. Even if you will be doing most of your advertising online, you still need a showroom that displays some of the most popular pieces you have created. If you do not have a workshop where you can display your woodwork, you can create it at home. You only need a few shelves with books, a couch, a coffee table with flowers, and a few other pieces. As a woodworker, you need to have the right tools such as belt sander whose dust bag can swivel, modern, planers, and other tools to create perfect pieces.
Start a Website/Blog
Although you do not have to sell your services online, you need a website where you can display your items and market your custom woodworking skills. A marketing website doesn’t have to be complex as all you need are pages to show your items.
You can hire a designer and an SEO expert to design the website for you or you can use simple website design platforms such as Wix, Squarespace, and WordPress to create a website. Once you have the website, work to rank it high locally. For instance, if you are based in Sacramento, California, you need to focus your SEO efforts on local Sacramento traffic. Local SEO includes listing your business on sites such as Yelp, Yellow Pages, and Google My Business. You can also create articles for your woodworking blog with keywords that include the local area.
Keep your blog updated, you never know who might come to your showroom from the website.
Market on Social Media
Did you know that of the 4.5 billion internet users, 3.8 billion use social media? On average, social media users spend 2 hours and 24 minutes. You, therefore, have a good chance to market your custom woodworking business to social media users.
Start by creating social media accounts and creating content that social media users will love. Mostly, Social media users love photos and short interesting videos. You can create these by acquiring a digital camera that you can use to shoot the pieces you create. Just like you do on your website, market your business to the local social media users.
Contribute as an Expert on Woodworking Blogs and Online Publications
One way to market your skills and your blog is to write for online publications, home improvement, or woodworking blogs. Most online publications are looking for professionals to write articles for them from an expert point of view. If articles are not your thing, you can provide photos or videos to be used in these publications as long as they promise to offer a link back to your website. If you do a video for the online publication, you can ask people to visit your store or contact you for custom woodworking services.
Paid Marketing Campaigns
Besides the above methods, you can pay to advertise your woodworking services. Try Google Ads and social media ads. The advantages of pay per click (PPC) marketing is that you target the people you need, you can set the budget, start and stop the marketing whenever you want, and you do not have to sweat with other marketing methods. With these marketing ideas, your business is ready to grow.
Digital technology tools ensure you reach a wide audience in just a few clicks. There are many digital strategies a radar detector seller can use to make sure he/she gets maximum revenue. The choice depends on the location, marketing budget as well as available resources. Come to think of it as helping motorists rather than selling the detectors. The moment you take a marketing angle of providing benefits to the motorist, it will be convincing for them to install the machine. Words like ‘’radar detectors for safety” are among enticing words that accompany the marketing captions. Here are some of the digital marketing strategies for sellers.
• SEO marketing
• Social media marketing
• Email marketing
• Use of lead generation and sale funnels
What are some of the tips to enhance maximum benefit for digital marketing strategies?
Make good use of the autoresponders
A radar detector customer loves to feel appreciated about their effort. This is a service that accompanies the email marketing tools that you can use effectively to maintain customer loyalty. In case you have an Email and you notice there is a minimal effort in terms of response, then it is time to stereotype this email to another category and choose a better Email campaign for them
Customize the Emails
In most cases, people are now informed of the Emails that come from autoresponders. Why not now change the tactic and tailor the emails to look like they are tailored to the recipient. With this then you notice there is a possibility of the receiver opening it.
Interchange the strategies
Digital marketing is a little affordable than the traditional use of print and audio media. Diversify on the strategies to have a target audience (radar detectors). This means that you will only communicate to motorists- the main customers for radar detectors.
Join motorists groups and link to your social media page
Tweet, post and blog depending on the social media platforms to increase your online presence. Where will you get the motorists if not on social media circles? You also need to customize your posts based on the target audience and location.
Listen to positive and negative feedback
Your customers who have used your product can build or destroy your brand. Have an after-sales service especially if you got them online. Do something on the negative feedback for they come in handy to build your radar detector business. Also, maintain the functions based on the positive feedback. Take care of technology from competitors so that you also stock digitalized detectors before competition throw you out of business.
Have an active online presence
You have posted about your detectors and people are asking questions online about them. Are you available to answer the questions and answer the concerns? If not, remember competition are part of your friends. They will notice your weakness and capitalize on then to your disadvantage. Digital tools are the best way of marketing, if and only f you use them wisely or else they are the ones responsible for your downfall.
Satisfaction and stress-free workspace allow employees to work efficiently and increase performance. There are various agencies which are providing high-quality job efficiently but they are lacking behind because of not able to provide Stress-free workspace. If your company provides efficient tools to the workers then it can increase the performance of them.
If we talk about woodworking tools, then a Lawn Trimmer and a Planer can be the most useful tools for your workers as they create a stress-free workspace and beneficial for them. If you are new to these tools, then this article is must read for you. If you are not, then this will help you to understand them better. So let’s explore Lawn trimmer and Planer better.
Lawn Trimmer: A Lawn trimmer is used to trim your lawn. The most important thing in a Lawn Trimmer is choosing the right one trimmer as various companies are selling Lawn Trimmer. A lawn trimmer should have features like it can cut long grass easily, it will also have a thick and tough brush, it will have a longer string mechanism, and it will also have a power or speed setting feature. We recommend you to buy a trimmer which can on and off easily. This will save you time and energy. Before buying lawn trimmer, you should read reviews of the product. (http://www.thetoolsy.com/best-weed-eaters-reviews/)
Planer: One of the most used tools by the old generation is known, Planer. A planer is used to trim boards. In today’s generation, its demand is not as much as it was in the past. If you don’t know how to work with the planer, then you couldn’t pass the apprentice exams. There are various types of planer available in the market. Rotating drums and Blades are two common things in all types of planers. The well-known planers are thickness Planers, Power Handheld Planers, Jointer-Planer Combination, and Benchtop Planers. If you have decided to buy a planer, then you will face a few challenges like the type of planer you are looking for, quality, on what type of project you are working, design, etc. (www.thetoolsy.com/best-planer-reviews/)
As choosing lawn trimmer is the most difficult thing, choosing planer is also the same. We will also tell you how to choose the best planer and what quality you should look before purchasing any planer. As planer is used to cut woods, you should have a planer which can work effectively, provide the best finish and thing in width.
Planer key aspects:
1. Scalloping: Scalloping involves speed of Material feed, Diameter of the cutting head, speed of the cutting head and Number of blades.
2. Snipe: Snipe occurs when a planer fed the material.
3. Power: You should also check the power of planer. How much power it can consume.
4. Width: This is one of the important features you should check before purchasing a planer as width can affect your entire business.
If you are looking for any kind of assistance in Lawn Trimmer and Planer, you can check it out online because there are so many reviews that can help you in choosing the right one.
Nowadays there is a trend of taking pictures of food and coffee and then post it on Instagram, WhatsApp, Facebook, and other social media to promote it. It attracts there followers to try having such good and healthy food. Sorrow is that our food does not look mouth-watering as they do when gets on the table. This is because they use some photography trick to make their food look beautiful and enticing that it can encourage people to visit your restaurant even without any special occasion.
So if you also take photos of your food and you don’t get a good response than here are some tricks which can help you in your photography skill when taking pictures of food or your morning coffee. First thing you need to understand is that food photography is not just taking snaps of what is on your table. Sometimes you need to follow some rules to make your food look enticing because not every time your food is going to look pretty. So here are some tricks which can improve your food photography skills and post a good impression on your restaurants’ followers.
Shoot in Natural Light:
Surely lighting is the main element of photography because it matters a lot. It can ruin your photo and it can make your photo perfect. So in food photography, the color of food really matter because they are natural color so you don’t want to ruin their natural color by using some artificial Iambs or other stuff, because by doing that there is a possibility that your color of food might look artificial. So prefer to take your food photo in natural light so that color of your food does not get confusing like suppose you’re having white rice in white plate, so due to artificial lighting your rice color may blend with plate color and you definitely do not want that So prefer to take food photos in natural light.
When Food is Fresh:
You should also need to understand that fresh food has its own colors whereas old food does not give that colors and looks. In fresh food, smoke is coming out of food and everything is fresh so you never want to lose that freshness when you snap that. So try to snap when food is fresh.
Shadow is another element in photography. It has also part in food photography. Try to avoid harsh shadows and more directed light. If you’re shooting under some studio or in a hotel take care that light is not very directed and are not very intense. Because sometimes harsh shadows cover your food and ruin it completely so both intensities of light are the direction of light is what matter. If the light is directed much than intensity should be very little and if the light in intense than direction should be to take care of Sometimes harsh shadows make the photo more perfect but sometimes not So the direction is important. Be careful with this factor if you are taking photos of dinner meals because you have to make the audience feel that they are just having dinner at home and nothing special with the photos of your restaurants’ dishes.
We have talked about the importance of color. In food, photography color does matter. Use contrasting carefully. If you’re taking pictures of a black coffee than the cup should be white or gray colored. And if you’re taking a photo of any other coffee or drink like latte or cappuccino than use any other color.
Use clean utensils like plates, cup or bowl whatever your taking photo of You would never want your food to be presented in dirty things. If you’re snapping your coffee make sure cup is clean or artistically dirty. That would make your coffee “sweet sweet coffee”. So is the case with other food make sure it is clean or artistically dirty?
Last and important thing is shooting from the right angle. Usually shooting from above is always good if your food is arranged in a good pattern and in a clean and beautiful plate. It also describes all the details of the food and prevents from another busy background in the room or place where you taking a picture.
So above are some tricks which can help you in your food photography and you can also present your food nicely to be able to attract customers both in social media and in traditional marketing materials.
Food is arguably one of the easiest to market among businesses. And the best marketing strategy is word of mouth. Wrong.
In today’s technological advancement, restaurants no longer settle to traditional way on how to market their business. The internet is filled with opportunities, we just need to know what works and how to do it. We have listed down some tips on how to ensure that your marketing strategy is top notch.
- Social media
Social media is the strongest among all interactive platforms today, and everyone is in it. Some of the most popular are Facebook, Instagram, Twitter, and Pinterest. Posting mouth-watering dishes on these platforms can boost your internet visibility.
- Bloggers and Food Influencers
Bloggers and food influencers have a decent amount of online followers. Fans take their food reviews very seriously. For instance, a blogger who dines at Cowboy Surfer Grill tries their outlaw bbq burger and loved it. The blogger rushes to his/her laptop, write an awesome review of his/her dining experience, and posted some pictures on social media. The result, fans will start liking the images, comment on the article, and rushes to the restaurant and taste the burger themselves. Bloggers and food influencers are online celebrities, and they are assets to start-up businesses or those who are rebranding.
- Flash sale
Flash sale is a sales promotion which is offered for a short period of time. This way, it allows consumers to “buy now or regret later”. Flash sales create a sense of urgency. So if consumers don’t act now, they will miss the opportunity to save, or buy something while stocks last.
- Training and development
A grill restaurant can conduct training and development seminars which talk about food safety, storage, and preparation. Students can take advantage of this program, and boosts the company’s reputation.
A website which is SEO optimized carries the personal identity of a grill restaurant. Have your menu, blog, location, services (dine-in, take-out, delivery, catering), reviews, and pricing listed down for the customers to check out. For further inquiries, have your best email address or phone number added. Don’t forget to link your social media accounts to increase customer engagement.
- Online reservation tool
A website is perfect to establish internet visibility. But having an online reservation app for your grill restaurant will bring your game to the next level. Have your app available through Google Play and Apple Store to target more audience.
- Partner with online food delivery services
Online food delivery services provide the convenience of ordering food with just a few taps on your phone. Simply put the location and the app will show all the restaurants available in your area. Some of the best online food delivery services are GrubHub, Seamless, Ubereats, and Yelp Eat 24.
- Loyalty program
They say it’s better to keep existing customers than to get new ones. And among the best strategies to retain them is a loyalty program. Allow members to take advantage of loyalty discounts, VIP privileges, freebies, and novelty items. These simple gestures alone can make customers feel valued and have them coming back.
- Offer email newsletters
Newsletters are efficient, fast, and creates a friendly approach to keep customers updated on what’s new and what’s hot in your grill restaurant. Promote your newsletters in your website, or social media and find out what works best.
Renowned grilling restaurants in California have unique menu plans and great customer service than their competition. They also enjoy customer loyalty, which has also given them an upper hand to other restaurants. Restaurant business requires effective and efficient service delivery for all the customers. The four restaurants discussed have one or more unique features, which keep customers flow to the premises.
California Grill Rotisserie
This is a Steffen family restaurant. It serves grilled food made from wood fire. Its prominence is because of diverse servings and meal plans as well as the mode of service. You can choose to have indoor, outdoor or take away food. Take away meals helps drive in customers who do not have time to sit and have the meals on the premises. A unique feature of the restaurant is the fresh ingredients used in marinating the grilled food. It has also received numerous awards among them Marin County fair as the best takeaway restaurant. The packaging of the takeout meal is attractive and appealing to the eye.
California Grill Lounge
This restaurant serves delicious and tasty American cuisine, which meet international standards. The high human traffic proves great customer service and ambiance accorded while in the enterprise. The location allows full view of the Walt Disney World from the 15th floor this gives guests a welcoming atmosphere for relaxation and enjoyment while at the restaurant. Everything in the restaurant seems to be well planned from the lounge to the bar to the dining set to the open kitchen. Once you step into the restaurant, you want to have a taste of all that it offers.
Smoqued California BBQ
When looking for a taste of California BBQ, Smoqued California BBQ has it all. The integration of beer and BBQ meals has given them an upper hand in competition. The ambiance and atmosphere are cool and relaxing making it a prominent restaurant in the Orange County in California State. The meals are available at any time of visit when looking for a place where you will find everything on the menu visit Smoqued California BBQ.
Slow hand BBQ
As the name suggests, this restaurant grills its meals using slow smoke and oak logs as the main ingredient. The smoke give the sweet aroma for smoking meats bites making it a unique restaurant due to a different method of cooking compared to traditional grilling methods. The menu has a variety of menu plans ideal for a family. A value added function of the restaurant is the on-site catering service according to your needs. When you require any type of meat from white meat to red meat; Slow Hand BBQ is the better option. Some prefer to have BBQ from pellet smoker, here’s a great pellet smoker option
These restaurants have become famous because of providing timely solutions to their guests. They have studied customer dynamics and tailored their services to meet the needs of every guest in their meal plans. They have achieved their prominence over time with resilience and patience while identifying and maintaining their niche.
Any entrepreneur starting a business is optimistic about its success. In fact, they build castles in the air not knowing what awaits them on the ground. You will get profits only when you have a good marketing plan for your business. Although, you must also have the following factors into consideration:
- The Market
- The Niche
- CapitalAll these have an effect on the level of success of the business. You must have a proper marketing plan for your business. It is capital intensive but worth the investment. The amount of capital is not a guarantee of the success of the business. You must be careful as you also understand your market.Here are a few tips on the best marketing plan for your business:
This is a technological era, you must start from your own social circle of friends to sell your product or service. This will be your first clients, although they may not necessarily support you fully you will get referrals from them. You can also use the group function of most of the social media sites and send links to gain more followers. These needs patience and aggressiveness to reach a point where you have many followers and specifically get your clients from the online platforms. You can use the paid function of the tool to boost sales by increasing the presence of the business page to relevant sites.
Word of mouth
This looks like a weird ideal but it is the best form of marketing for startups. The cost is also affordable and you have a one-on-one interaction with clients. You get to get real-time feedback which comes in handy for improvement.
You can only refer a friend because of the good service you get from a particular service. Although technology also has a referral program using Email marketing which also comes in handy to support the startups. You can opt for network marketing to increase sales by improving the main presence of the business.
The marketing applications have a flexible pricing plan which supports upcoming businesses. Take advantage of the trial periods and low pricing plans to improve your sales and marketing strategy. They come in handy to design Email campaigns customized for your business. In fact, you can also use the sales funnels to capture Emails ideal for your database and communication to various clients.
If you have a successful online business then Email marketing is a marketing plan which supports startups because of its affordability and the fact that you can reach a wider market with just a few clicks of a button.
Traditional print and audio media
Although they are expensive, you can still have an option of using the discounted prices to reach these target market. In as much as it is overridden by technology it still plays a big part in reaching out to your clients.
If you have a big marketing budget you can incorporate all the strategies in a tactical way. Have a monitoring tool to check on which strategy works best for you and finally capitalize on it as the business grows.
Home depot marketing strategy has proved to be the most effective and efficient mode of marketing for Home equipment. They have integrated traditional and modern marketing strategy to come up with home improvement techniques. The store stocks everything you may require in a home. They have also eased a homeowner’s work by just improving what he already owns. Some of the lessons from the strategy include:
Corporate advertisements show real life examples in a home set up in any project. They promote the company values through their personality. Some of the adverts give an impression of satisfaction from a loyal customer. Psychologically it enhances a customer’s cognitive thinking on how best the product may work for him. They have moved from the traditional official attire in trying to convince a customer.
Home depot has adopted the use of valuable content in giving a description of their product. To the consumer it makes them realize the user understands the practical and positive experience in using the product. They create a brand by educating and creating awareness to the customer to experience the value of the products. The friendly tone in the videos creates a warm welcoming and relaxing mood.
SEO YouTube VIDEOS
The Search Engine Optimization (SEO) has helped in ranking the YouTube videos in popular sites like Google. YouTube is a product of Google. The ranking provides clear and visual information on how to handle products. Like how to make a wooden shoe rack. The real life example provides a one on one interaction in case someone is stuck in comprehending written information.
The power of the social media
The mega home depot stores run pages in various social media platforms. This gives them interaction with consumers, clients and customers. They get feedback on positive and negative reviews to not only use the platform for marketing but also create a presence and feel their services through their customers. It also helps you to learn how to handle controversy for business growth.
Product placement promotion
Home depot marketing strategy has mastered the art of value addition to their already existing products. They do not directly sell the product but sell benefits. This is great for one-off products like when you need to working with heavier paints. They provide comfortably use information on improving home appliances using different readily available products for a neater outlook. Some of the product promotion receives numerous likes and shares on social media. This drives more traffic to the site and page. You can take that advantage by posting product placement promotions regularly build a knowledge base to the consumers.
Understand the customer
This method helps businesses to gauge the customers with an aim of making informed decisions when presenting products. Once you understand their needs, you will tailor product information to meet their desire. This also helps to gauge their level of expertise, so that you are able to involve experts in various fields to give information from a professional angle.
Home depot marketing strategy not only promotes the product but provides real life experiences and educate consumers on strengths and opportunities of a product.
What is KSC-Creative?
KSC is a marketing agency in Santa Clara, California
KSC-CREATIVE weblog was created to give out help to those who dream about being able to build and manage a marketing agency. It is a blog site where you can find anything about marketing; from basic tips and tricks to the best marketing strategy.
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