5 Actionable Tips to Market Your Custom Woodworking Business Online
Do you have woodworking skills that can make you money? Most homeowners want custom furniture for their homes while business people and organizations want custom furniture for their offices. The easiest way to increase your customer base is to start advertising.
You can advertise to your neighbors but you may never get enough orders doing that. You can use conventional methods of advertising including the use of posters and local advertising boards but you can also advertise online.
Start a Showroom and Market it Online
In most cases, you will sell your custom woodworking services to the local people. Even if you will be doing most of your advertising online, you still need a showroom that displays some of the most popular pieces you have created. If you do not have a workshop where you can display your woodwork, you can create it at home. You only need a few shelves with books, a couch, a coffee table with flowers, and a few other pieces. As a woodworker, you need to have the right tools such as belt sander whose dust bag can swivel, modern, planers, and other tools to create perfect pieces.
Start a Website/Blog
Although you do not have to sell your services online, you need a website where you can display your items and market your custom woodworking skills. A marketing website doesn’t have to be complex as all you need are pages to show your items.
You can hire a designer and an SEO expert to design the website for you or you can use simple website design platforms such as Wix, Squarespace, and WordPress to create a website. Once you have the website, work to rank it high locally. For instance, if you are based in Sacramento, California, you need to focus your SEO efforts on local Sacramento traffic. Local SEO includes listing your business on sites such as Yelp, Yellow Pages, and Google My Business. You can also create articles for your woodworking blog with keywords that include the local area.
Keep your blog updated, you never know who might come to your showroom from the website.
Market on Social Media
Did you know that of the 4.5 billion internet users, 3.8 billion use social media? On average, social media users spend 2 hours and 24 minutes. You, therefore, have a good chance to market your custom woodworking business to social media users.
Start by creating social media accounts and creating content that social media users will love. Mostly, Social media users love photos and short interesting videos. You can create these by acquiring a digital camera that you can use to shoot the pieces you create. Just like you do on your website, market your business to the local social media users.
Contribute as an Expert on Woodworking Blogs and Online Publications
One way to market your skills and your blog is to write for online publications, home improvement, or woodworking blogs. Most online publications are looking for professionals to write articles for them from an expert point of view. If articles are not your thing, you can provide photos or videos to be used in these publications as long as they promise to offer a link back to your website. If you do a video for the online publication, you can ask people to visit your store or contact you for custom woodworking services.
Paid Marketing Campaigns
Besides the above methods, you can pay to advertise your woodworking services. Try Google Ads and social media ads. The advantages of pay per click (PPC) marketing is that you target the people you need, you can set the budget, start and stop the marketing whenever you want, and you do not have to sweat with other marketing methods. With these marketing ideas, your business is ready to grow.