Food Photography Tricks To Promote Restaurants
Nowadays there is a trend of taking pictures of food and coffee and then post it on Instagram, WhatsApp, Facebook, and other social media to promote it. It attracts there followers to try having such good and healthy food. Sorrow is that our food does not look mouth-watering as they do when gets on the table. This is because they use some photography trick to make their food look beautiful and enticing that it can encourage people to visit your restaurant even without any special occasion.
So if you also take photos of your food and you don’t get a good response than here are some tricks which can help you in your photography skill when taking pictures of food or your morning coffee. First thing you need to understand is that food photography is not just taking snaps of what is on your table. Sometimes you need to follow some rules to make your food look enticing because not every time your food is going to look pretty. So here are some tricks which can improve your food photography skills and post a good impression on your restaurants’ followers.
Shoot in Natural Light:
Surely lighting is the main element of photography because it matters a lot. It can ruin your photo and it can make your photo perfect. So in food photography, the color of food really matter because they are natural color so you don’t want to ruin their natural color by using some artificial Iambs or other stuff, because by doing that there is a possibility that your color of food might look artificial. So prefer to take your food photo in natural light so that color of your food does not get confusing like suppose you’re having white rice in white plate, so due to artificial lighting your rice color may blend with plate color and you definitely do not want that So prefer to take food photos in natural light.
When Food is Fresh:
You should also need to understand that fresh food has its own colors whereas old food does not give that colors and looks. In fresh food, smoke is coming out of food and everything is fresh so you never want to lose that freshness when you snap that. So try to snap when food is fresh.
Shadow is another element in photography. It has also part in food photography. Try to avoid harsh shadows and more directed light. If you’re shooting under some studio or in a hotel take care that light is not very directed and are not very intense. Because sometimes harsh shadows cover your food and ruin it completely so both intensities of light are the direction of light is what matter. If the light is directed much than intensity should be very little and if the light in intense than direction should be to take care of Sometimes harsh shadows make the photo more perfect but sometimes not So the direction is important. Be careful with this factor if you are taking photos of dinner meals because you have to make the audience feel that they are just having dinner at home and nothing special with the photos of your restaurants’ dishes.
We have talked about the importance of color. In food, photography color does matter. Use contrasting carefully. If you’re taking pictures of a black coffee than the cup should be white or gray colored. And if you’re taking a photo of any other coffee or drink like latte or cappuccino than use any other color.
Use clean utensils like plates, cup or bowl whatever your taking photo of You would never want your food to be presented in dirty things. If you’re snapping your coffee make sure cup is clean or artistically dirty. That would make your coffee “sweet sweet coffee”. So is the case with other food make sure it is clean or artistically dirty?
Last and important thing is shooting from the right angle. Usually shooting from above is always good if your food is arranged in a good pattern and in a clean and beautiful plate. It also describes all the details of the food and prevents from another busy background in the room or place where you taking a picture.
So above are some tricks which can help you in your food photography and you can also present your food nicely to be able to attract customers both in social media and in traditional marketing materials.