Any entrepreneur starting a business is optimistic about its success. In fact, they build castles in the air not knowing what awaits them on the ground. You will get profits only when you have a good marketing plan for your business. Although, you must also have the following factors into consideration:

• Competition
• The Market
• The Niche
• CapitalAll these have an effect on the level of success of the business. You must have a proper marketing plan for your business. It is capital intensive but worth the investment. The amount of capital is not a guarantee of the success of the business. You must be careful as you also understand your market.Here are a few tips on the best marketing plan for your business: Social media
  This is a technological era, you must start from your own social circle of friends to sell your product or service. This will be your first clients, although they may not necessarily support you fully you will get referrals from them. You can also use the group function of most of the social media sites and send links to gain more followers. These needs patience and aggressiveness to reach a point where you have many followers and specifically get your clients from the online platforms. You can use the paid function of the tool to boost sales by increasing the presence of the business page to relevant sites.

  Word of mouth
  This looks like a weird ideal but it is the best form of marketing for startups. The cost is also affordable and you have a one-on-one interaction with clients. You get to get real-time feedback which comes in handy for improvement.

  Referrals
  You can only refer a friend because of the good service you get from a particular service. Although technology also has a referral program using Email marketing which also comes in handy to support the startups. You can opt for network marketing to increase sales by improving the main presence of the business.

  Marketing automation
  The marketing applications have a flexible pricing plan which supports upcoming businesses. Take advantage of the trial periods and low pricing plans to improve your sales and marketing strategy. They come in handy to design Email campaigns customized for your business. In fact, you can also use the sales funnels to capture Emails ideal for your database and communication to various clients.

  Email marketing
  If you have a successful online business then Email marketing is a marketing plan which supports startups because of its affordability and the fact that you can reach a wider market with just a few clicks of a button.

  Traditional print and audio media
  Although they are expensive, you can still have an option of using the discounted prices to reach these target market. In as much as it is overridden by technology it still plays a big part in reaching out to your clients.

  If you have a big marketing budget you can incorporate all the strategies in a tactical way. Have a monitoring tool to check on which strategy works best for you and finally capitalize on it as the business grows.