Marketing Land – Internet Marketing News, Strategies & Tips

• How to choose the right agile marketing framework
  Before you decide on a Kanban or Scrum agile approach, it helps to consider your company culture, team size and the type of team you lead. Please visit Marketing Land for the full article.
• How a CDP can help reduce ad spend, drive revenue and build trust with customers
  Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways. Please visit Marketing Land for the full article.
• Call analytics platforms: What are they good for?
  Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches. Please visit Marketing Land for the full article.
• Combine location data and external trends to build diverse audience strategies [Video]
  Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable. Please visit Marketing Land for the full article.