The three benefits include lower prices due to increased demand for marketing activities, and new and improved products or services due to competition generation. This results in products evolution, customer satisfaction and better products.

The marketing function of economic utility improves products for added services and convenience.

Companies that need marketing the most include those in healthcare, law firms, entertainment, auto dealerships, food, and moving companies.

The companies include niche brands, startups and small business, including online service companies, and SaaS, medical professionals, locally-exclusive brands, and legal professionals. Maintenance professionals also need SEO and link build to improve their online presence.

SEO keeps search results fair and drives more traffic to your sites. As a result, you’ll rank higher on SERPs. It also enhances user experience to gain repeat business, atop being cost-effective.