Marketing Land – Internet Marketing News, Strategies & Tips

• Here’s how we prepare for a new decade of marketing innovation
  We should not be afraid to take a bolder approach with personalization if we’re proactive in creating high standards with our customer’s data privacy. Please visit Marketing Land for the full article.
• “CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
  The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology stack. Please visit Marketing Land for the full article.
• Will location data rise as cookies crumble?
  Factual’s new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors. Please visit Marketing Land for the full article.
• The volatility of online political ads could be TV’s salvation in 2020
  Digital marketing will face legislation challenges this year that may boost TV’s influence, at least in the short-term. Please visit Marketing Land for the full article.