Marketing Land – Internet Marketing News, Strategies & Tips

• GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?
  Consumers’ lives haven’t changed that much but marketers are much more cautious while some are waiting for the ‘other shoe to drop.’ Please visit Marketing Land for the full article.
• Roku’s new Activation Insights tool targets viewers who have shifted to streaming
  The tool is designed to identify potential reach from linear TV ads, giving advertisers visibility into how the campaigns would perform on Roku’s streaming platform. Please visit Marketing Land for the full article.
• Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks
  Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just beginning. Please visit Marketing Land for the full article.
• Learn how to target adjacent markets with smart risk-taking
  Here are three ways marketers can move into new markets while staying true to their core audience. Please visit Marketing Land for the full article.