InfusionSoft is marketing software that offers Email marketing and sales management. It is a toolkit that is integrated with various components to offer business solutions to marketers. InfusionSoft is ideal for startups, small businesses, and middle-level businesses with a small budget for marketing software. The software has marketing automation features making it an easy to use and friendly toolkit to operate. The functions and advanced features make it favorite marketing automation software. This is evident by its wide usage. It is relatively cheap compared to the marketing software like ConvertKit and MailChimp. The features and functions that give it an upper hand than the rest include:

• Lead capture- it captures leads at the slightest opportunity given. The leads are grouped and classified. The right marketing campaign tool designed to meet the clients’ needs.
• Lead transformation- It transforms the leads to sales through appropriate marketing campaign tools, follow-up and online order processing when a client pays for the services. It is a one-stop shop for all marketing needs.
• Order processing- it has well-designed order form and payment methods linked to complete a sale through online purchasing.
• Systematic online purchasing: The online purchasing follows an order for easy tracking and follows up as well as after sales service.
• Customer Relation management- A good marketing software is determined by customer management relations. InfusionSoft has an awesome CRM program that manages clients’ queries, orders and mailing contacts and process payments. The customers feel valued and honored by such functions.
• Marketing automation: The marketing automation features allows timely Email acknowledgment, reminders, and follow-ups through a notification for the InfusionSoft user and a follow-up email on the prospect.
• Integration: The software in integrated with other external components to give additional functions. It is linked to social media pages, WordPress sites and landing pages.
• User interface: InfusionSoft has a user-friendly interface that is flexible and easy to use. Beginners and expert can comfortably use it without a hitch.
• Marketing campaign tools: The text editor can customize and personalized various campaign tools. It can create a microsite, host an order and web forms for added functionality.
• Updates: It provides timely updates to customers. Business solution integration has seen the emergence of promotion code, coupon codes and discounts all these in one package.
• Contact management: It has a very efficient contact management and uses the contacts appropriately as a marketer.
• Text messaging: It has a text messaging function; the contact lists can be able to generate SMS to relay information through mobile devices.

Customers’ review is a clear evidence that the function and the features are the driving force in which InfusionSoft enjoys wide usage and referrals. It uses current digital technology to offer solutions that meet the needs of clients and prospects. Integration of the other components on the internet has given it an upper hand. It reduces the number of pages clients need to visit to reach the goal making navigation enjoyable and easy.